From India to the World: How Amaya Celebrates Local Artisans

At Amaya, we are proud to showcase traditional Indian techniques that have been cherished for centuries. One such craft is Aari embroidery, a delicate art form that dates back to the Mughal era. Known for its fine detailing, Aari work involves the use of a special hooked needle to create intricate patterns. Artisans use the needle to pull thread through the fabric in a chain-like motion, forming ornate designs often embellished with sequins and glass beads.

Historically, Aari work adorned royal garments, symbolizing luxury and sophistication. Today, this craft faces challenges due to industrialization, but at Amaya, we are committed to its revival. Each of our embroidered jackets is brought to life by artisans who have inherited this craft from their ancestors. The precision and patience required are immense—each piece takes over 30 hours to complete.

By supporting these artisans, we not only preserve their heritage but also ensure fair wages and sustainable practices. Every Amaya creation carries the legacy of this exquisite art form, allowing you to wear a piece of history while helping it thrive in the modern world.